Marketing at the Library

This month we’re talking to Jeff Buydos of our library marketing department about what they do and why they do it. We also had some bonus questions for Jeff, an avid mountain biker, about National Bike Month!

0:00-0:22: Intro
0:22-0:45: Intro to Jeff Buydos
0:45-4:52: The job of a library marketing team
4:52-7:00: How is the marketing team made up? Who does what?
7:00-10:45: The importance of marketing in libraries
10:45-15:40: How has library marketing changed?
15:40-18:50: A typical day in the life of Jeff
18:50-22:10: Favorite parts of the job
22:10-26:16: Favorite system events: 80s Prom, Mardi Gras, Star Party
26:16-30:50: How the County Library’s marketing has changed
30:50-34:01: Craziest request through social media
34:01-35:44: Last thoughts on marketing
35:44-41:41: It’s Bike Month! Tell us about your bike experience
41:41-43:01: Outro